What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is a very broad term that is used to describe ways in which you can increase your website’s search engine visibility. Search engines trawl through millions of websites everyday so it is important that every effort is maid to make sure that your site is seen by them and that it is indexed correctly. The BA Creative Web Design Brisbane SEO package addresses the following areas:
Layout - the website must be properly laid out to allow search engines to find it easily
Conformity - the website should conform to the standards laid out by W3C (an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards)
Relevant content - the website must contain content that is connected to the business that is being promoted, i.e. if the business is a web design the website should contain well organised text and images that relate to web design
Keywords – the website must contain the words and phrase that are considered key search terms, i.e. if the likely search term used by a potential customer is web design brisbane then these words should be used within the site liberally. The words can be separated so you could have information about Brisbane separate from information about web design but they need to be there.
No sneaky stuff – many people attempt to fool search engines by adding large amounts of keywords and phrases in hiding places. It is our belief at BA Creative Web Design Brisbane that the main search engines, especially Google are wise to this practice and will penalise sites that attempt to trick them into believe they are more important than they are.
Links – having lots of inbound links to a website is a very good way of increasing its perceived level of importance. The quality of the inbound link is important too, a link from Sony.com would increase a website’s level of importance more than a link from fredstvrepairs.com.au.
Contact us on 07 3393 2047 for more information on the BA Creative Web Design Brisbane SEO package.
Pete Accini